Nothing is more competitive than the e-commerce business. New companies are entering the fray every other day and to sustain a profitable e-commerce business has become a challenge even for experienced marketers.
If you are new to the world of online marketing, you should know that there are many ways in which you can market yourself online, through Google search, email, your website, blog and social media platforms.
In early days, it often took years to discern certain trends. As an obvious consequence, responding appropriately to these trends took much longer than it does today. For instance, by the time some people first heard about the oil boom, the arid earth of Southern California was already milked for everything it had.
Where did design thinking begin? Well, design thinking is much older than the buzzword we coined to signify it. It begins with the architects, the artists, the philosophers and the civil planners of yore, the innovators behind complex design ideas like the drainage system of the Indus Valley Civilization
While it's easy to drift into the romantic spiel of how the internet is the last bastion of freedom in an increasingly authoritarian world (it's not-your online footprint is being tracked and CAN be used against you) let's look how your small business gets affected if you're not messianic enough about net neutrality.