A homepage is like the front door of your residence or office — making a good first impression is very important if you want to generate leads and eventually conversions. Much like a good dish has to have the right ingredients and the correct proportions of each one of them, a homepage should also have certain elements to make it a success.
You have a great product or service but your digital marketing is not right there with the best or is getting a bit jaded. You should now start thinking of fresh and relevant digital marketing ideas to ensure your brand grows stronger.
Getting SEO right is a goal that every content marketer aspires to achieve. Ace the internal linking challenge and you rule the search engine rankings!
Beth Comstock, Vice-chair of GE, once said “...good marketing essentials are the same. We are all emotional beings looking for relevance, context and connection.”
In early days, it often took years to discern certain trends. As an obvious consequence, responding appropriately to these trends took much longer than it does today. For instance, by the time some people first heard about the oil boom, the arid earth of Southern California was already milked for everything it had.
Where did design thinking begin? Well, design thinking is much older than the buzzword we coined to signify it. It begins with the architects, the artists, the philosophers and the civil planners of yore, the innovators behind complex design ideas like the drainage system of the Indus Valley Civilization
While it's easy to drift into the romantic spiel of how the internet is the last bastion of freedom in an increasingly authoritarian world (it's not-your online footprint is being tracked and CAN be used against you) let's look how your small business gets affected if you're not messianic enough about net neutrality.
