Marketing is inexorably tied to sales. If as a digital marketer, you are unable to correlate your marketing actions to the actual revenues, all your efforts are simply in vain.
Same difference, did you say? Not really. Though Customer Experience (CX) and User Experience (UX) sound similar, there are many differences, the nuances of which must be well understood for deeper success in digital marketing.
In a digital world, user experience occupies the highest pedestal. Without offering a good UX, your brand is bound to get derailed. The recent launch of Google Chrome’s ad blocker seems to bolster this idea further.
Dynamic Google Ads can be your secret ingredient to better traffic and conversions, if used wisely. Dynamic search ads (DSAs) can fill up the gaps in your search campaigns, help you expand your market and catch all those difficult traffic you never thought you would.
The digital landscape is changing and rapidly at that. You would need to acquaint yourself with new developments and trends that might alter the landscape further this year. Content marketing, much like other aspects of the digital marketing world, is also in a state of flux.
Being in possession of great content is not the same as having a strategy chalked out for it. Everyone has heard about how important quality content is for a successful website but not many digital marketers get down to writing down and documenting a strategy for this ‘great’ content.
Every digital marketer now knows that social media marketing is mandatory. It does not matter if you are a small business, a large multi-million dollar corporation or a freelancer looking for more work -- everyone needs to hop on to the social media bandwagon.
Increasing traffic to the website is a large part of any digital marketing strategy. But mere increase in traffic won’t take you places. Along with footfalls, what a website needs to be successful is quality user engagement. This is where bounce rate comes in.
In early days, it often took years to discern certain trends. As an obvious consequence, responding appropriately to these trends took much longer than it does today. For instance, by the time some people first heard about the oil boom, the arid earth of Southern California was already milked for everything it had.
Where did design thinking begin? Well, design thinking is much older than the buzzword we coined to signify it. It begins with the architects, the artists, the philosophers and the civil planners of yore, the innovators behind complex design ideas like the drainage system of the Indus Valley Civilization
While it's easy to drift into the romantic spiel of how the internet is the last bastion of freedom in an increasingly authoritarian world (it's not-your online footprint is being tracked and CAN be used against you) let's look how your small business gets affected if you're not messianic enough about net neutrality.
