Blog Image

Content Marketing tips: What’s the ideal length for online content?
Knct Social / 26 Oct /

Content is a puzzling animal. Hard to pin down, harder to understand. Every content writer and marketer wonders, at one point or the other, whether he is writing enough -- or whether he is putting his audience to sleep.

How long should a blog post be? What is the ideal length of an eye-catching headline? Should you use up all the characters in a tweet or not? Do mile-long social media updates really work? These questions and more constantly peck at the writer, who more often than not, has to depend on his instinct and experience, to figure out the answers.

The good news is, in recent times, there has been solid research on the topic of ideal length and there is information available about the value of writing or posting at certain lengths. These are scientific guidelines based on several factors. Following them might just make that blog post or that tweet stand out from the clutter.

Content Marketing

Content that is SEO-ready

Social media gurus and SEO experts have one golden rule for online content and it is this: “Every piece of content must be as long as it takes to convey the message, and no longer.”

If this rule is followed, then it automatically means that a writer’s flourishes and fanciful forays might not really work online; getting carried away might not either.

What works in search marketing?

When you are publishing content on behalf of clients, it is important to constantly test whether the content you have provided is working or not. And for this to happen, it is necessary to create a data-driven analysis that focusses on all types of content.

Let us now examine some of these guidelines for ideal content length.

Ideal tweet length: Experts advise tweets to be around 71 to 100 characters. It has been found that tweets shorter than 100 characters have a 17 per cent higher engagement rate.

Facebook posts: Keep it to 40. Research tells us that posts with 40 characters or less receive 86 per cent more engagement.

Opening paragraphs: Opening paragraphs with characters not exceeding 55 and in larger fonts are easier for the reader and eventually more attractive. They will also help the reader focus and jump to the next paragraph more smoothly.

Domain names: Domain names must not exceed 8 characters. They ought to be short, catchy, easy to remember, and must not contain any special characters or numbers.

Hashtags: Just like domain names, hashtags should not exceed 6 characters and must not use spaces or special characters. Also, take care to use language that is acceptable to all.

Subject lines: Email subject lines are crucial -- if they confuse the reader, he will not proceed further. They should be to the point and nothing fancy and ideally should not contain more than 40 characters.

Title tags: Title tags must not exceed 60 characters else they will be shortened with an ellipsis -- which does not really work optimally for search marketing.

Stay Updated

Enter your e-mail address below.


Recent Post


Human beings, it has been conclusively proved, are visual learners.


Most digital marketers understand today that it is content and content alone that drives a good o


Planning never ever goes waste but ineffective planning can cause a lot of delays and disappointm


User experience is of the highest value not just for brands and audiences but also for Google.

Popular Post

Yes, b2b marketing is rapidly evolving. But, how exactly is it evolving?
In early days, it often took years to discern certain trends. As an obvious consequence, responding appropriately to these trends took much longer than it does today. For instance, by the time some people first heard about the oil boom, the arid earth of Southern California was already milked for everything it had.
Where did design thinking begin? Well, design thinking is much older than the buzzword we coined to signify it. It begins with the architects, the artists, the philosophers and the civil planners of yore, the innovators behind complex design ideas like the drainage system of the Indus Valley Civilization
While it's easy to drift into the romantic spiel of how the internet is the last bastion of freedom in an increasingly authoritarian world (it's not-your online footprint is being tracked and CAN be used against you) let's look how your small business gets affected if you're not messianic enough about net neutrality.
When a group of four men known as ‘The Associates’ or ‘The Big Four’ took over