If you are starting a blog for your business or even a personal blog that will come in handy for your business needs, you are often faced with the dilemma of whether to choose a custom theme or a pre-built one. Both have their advantages and disadvantages, but it finally boils down to what you need from the blog. Sometimes, all you need may be a landing page that is simple and easy to navigate; at other times you want a blog or website that comes with e-commerce features.
Why a pre-built theme?
One of the biggest advantages of pre-built Wordpress theme is its affordability. If you are working on a budget or just starting off, you could opt for a pre-built theme to save money. You could be start-up or you could be a student trying to earn some money on the side, and you don't have too many resources? Opt for pre-built theme, simple! Pre-built these come with excellent support, help when it comes to troubleshooting and regular updates. On the other hand, when you choose a customised theme, you will largely have to rely on yourself.
How much time do you have?
Also, using a Wordpress theme that is pre-built can save you a lot of time. When it comes to customisation, you will need to go through brainstorming or thinking on all aspects of design and also the functionality of the theme. If you don’t have too much time to get your Wordpress site or blog started and you can’t go back and forth for a long time, you should use the pre-built theme and hit the ground running.
Just because you use pre-built themes doesn’t mean you compromise on the design elements of your blog or site. There are a lot of nice themes you can pick if you choose carefully.
On the flip side, pre-built themes have too many functionality related aspects which you may not even use. Also, they could present some code challenges from time to time. There could be themes that have improper coding. An additional issue is that themes are not unique; you and your competition may end up with similar themes and branding becomes an issue then.
Why a custom Wordpress theme?
You will choose a custom theme when you don’t have any budgetary or time constraints. A custom Wordpress theme will have to be built from scratch and will have a unique design. It is a reflection of you as an individual or your company’s personality. Needless to say, a custom theme is more expensive than a pre-built one. The coding of a custom theme is clean and has nothing that is extraneous. They also aid SEO better and have faster loading speeds and fewer 404 error instances. With a custom built Wordpress theme, you can expand the website at a later date. You may need to add shopping carts for instance or change a plug or layout, and you can do it any time you want.
Custom-built sites add that touch of professionalism to a company’s web presence, and first impressions matter in the world of branding. So, if you can afford a custom-built theme, you really should go for it.