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Google Tag Manager: The smart marketer’s new best friend
Knct Social / 01 Jun /

Google Tag Manager (GTM) is the smart marketer's newest best friend. And if you haven't met it yet, you are certain to be playing catch-up in the race to ace marketing in the digital world.

GTM, slowly but surely, is becoming an all-powerful tool that is changing the way the industry operates -- it is reworking relationships with clients and adding tremendous value to online strategies. What's more, GTM is not restricted to large-scale digital marketing; it is a sure-fire way to achieve small successes and quick wins in digital marketing.

What is Google Tag Manager?
Simply put, Google Tag Manager allows you to add tags such as AdWords, Google Analytics etc., and codes (such as JavaScript) to your website. Of course, already several ways to add tags and change codes exist but what GTM does is to make this process easy and consistent across websites. An extremely user-friendly tool, it offers several other features that make adding codes and third-party tags a breeze.

GTM is also free. Another important feature of this tool is it helps you manage the tracking tags of your website in a single UI, thus greatly reducing the risks associated with the tinkering of a website to inject snippets of code.

GTM is often confused by many to be the same as Google Analytics. But it is important to note that they are two separate tools. In fact, GTM makes it simpler to add Analytics to our website. Both the tools are a great complement to each other and if you are a frequent Google Analytics user, all the more reason to transition to GTM.

Benefits of using Google Tag Manager
There are a lot of benefits of GTM and here we list a few of the most important ones.

Track better
Using GTM along with Google Analytics can make your tracking quick and simple. With GTM, you can track navigation menus, video interactions, scroll depth etc., and with a few changes, this data can be sent to your own Google Analytics account.

A faster website
Even small delays in the loading of a website can put off potential customers. By implementing GTM, your website can save a lot of loading time since it prevents excess code snippets from piling up and pulling down your website's speed.

Built-in tags
Creation of new tags to track data is always a cumbersome, time-consuming process. GTM though comes included with tags for Analytics, AdWords, remarketing, conversions and several other third party options. This is a great boon for marketers unfamiliar with coding. With just a little tweaking, GTM allows you to customize tags and skip the technicalities of custom HTML codes.

Get creative with GTM
Google Tag Manager is not useful for tracking with Analytics but it can also be used to create pop-ups and other such promotional messages. GTM allows you to use custom HTML tags and any code to your site, without the help of website developers! But be sure to know your syntax and debug before publishing in GTM.

GTM is free
Google Tag Manager is one of the most talked free tool. Google also offers free interactive training for GTM through its Analytics Academy and it is worth a check out for those unfamiliar with the tool.

As it is evident, GTM has a lot to offer and if used in sync with Analytics, it can well make your life easier.

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