Getting SEO right is a goal that every content marketer aspires to achieve. Ace the internal linking challenge and you rule the search engine rankings!
An internal link is simply a link on one website page that takes you to another page belonging to the same website or domain. It is basically about telling your users and Google that the content they are reading can be enhanced with another piece of content on a different page of your website. Read on for some do’s and don’ts on how to get internal linking right:
- Focus on lots of content: Ensure your website has lots of pages and content. Before linking pages, you need enough content to do so. Having a strong content strategy will go a long way, so ensure that you have a good content hierarchy on your site, where you know precisely what posts need highlighting by way of internal linking.
- Anchor the link right: Use of the right anchor text is a very important aspect of internal linking. The anchor text needs to be relevant and concise. Ensure that you don’t over-optimize anchor text, as Google is likely to penalise you for that. For instance, while you are reading about what internal linking mistakes to avoid, you might also want to know about other SEO fails. There, we just showed you how to anchor text.
- Opt for variety: Avoid linking to the same page again and again; you should be able to link to a wider range of pages in your site so they rank better in the search results page.
- Delve deeper: The best links to choose are the ones that are deep and deserve visiting. When you link deeply, it evenly spreads authority. Linking only to the homepage may make it look spammy.
- Keep it natural: Internal linking should be about value-addition for the reader, so don’t link if it feels forced or unnatural. Adding internal links to a piece should enhance user experience and make your visitor stay on the page for a longer time. In case you have a highly relevant external link that boosts user experience, you should use it though it is not an internal link. Make it about the user and Google can sense it! You will certainly be rewarded.
- Crunch those numbers: The next question is how many links? There was a time when Google had a limit of 100 links per page. But that has changed now, and Google has no such limit. However, it helps not to overdo linking to such an extent that it looks like spam. Also, too many links make lead to a poor user experience, and the visitor may feel overwhelmed.
Above all, don’t overthink your linking and stay true to your instincts. Keep things natural and focus on the user; provide useful, original and engaging content and link relevantly. Google will shower its blessings on you!