When digital marketing experts say content is king, they not only mean that the writing should be of top quality but also that it must appeal to even the most exacting of search engines.
Over the last decade, search engines have become much more intuitive and smarter and it is not easy to get a comprehensive understanding of how SEO works in today’s scenario, what it takes to ace Google rankings and how to ensure that the content your website is providing has all the necessary qualities to appeal to readers and engines alike. The good news though is because of the rapid technological advancements in search engine algorithms, it is far easier today to promote your content with the help of automation and easy-to-use tools.
Often even good writers do not understand why nobody is reading their well-researched, witty blogs. Successful blogging is as much about what you write as it is about on-page SEO. The fact of the matter is, most of your traffic will come from search engines such as Google and it is common knowledge now that the top ten search results eat up more than 70 per cent of the clicks. This means your blog articles need a process in place to show up on Google – and this process does not mean just putting words, however wonderful they are, on the page.
This is where on-page SEO comes into the picture.
What is on-page SEO?
Essentially, on-page SEO is optimizing individual web pages to improve search engine rankings. This can refer to content and HTML source code optimization as opposed to off-page SEO that refers to links and other external elements.
Optimize your blog content
On-page SEO is undoubtedly confusing and it is a task to keep up with the fast-changing algorithms. Here are some tips that can be used as a checklist to implement your on-page SEO strategy.
1. Be wise about keywords
Using keywords does not mean stuffing your blog with them. Search engines will assume you are deliberately including keywords in your copy (which you probably are) to increase your search rankings and this means it will not give your blog the ranking it probably deserves.
A good rule is to focus on one or two keywords, especially long-tail keywords and include them in your write-up organically. There are six main places where these keywords ought to be incorporated. These include:
4. Section Headings
5. First and last paragraphs.
6. Image tag and description
2. Make it mobile-friendly
The golden rule nowadays is to make your content mobile-friendly. The truth is, if your content is not optimized for all devices, you are certainly losing out on a lot of traffic.
3. Internal linking
Another big factor that influences on-page SEO is how you link your article to other websites, pages and blog posts. By linking to other posts with keywords, you are letting search engines know that this content matters to those keywords. You are also creating a map of links for search engines. Internal linking can also be done through the hub-and-spoke system wherein you post a long-read blog with a lot of information and keywords and then post shorter articles around the main topic and link them to the long-read piece.
4. Social sharing
As is evident, social sharing plug-in are an important part of your on-page SEO. The plug-ins provide signals to Google that here is content that might be relevant; eventually, Google will see your social interactions as a sign of quality. And of course, social sharing will also ensure greater traffic to your pages.