Blog Image

Time to Take Charge: Get that Content Audit of Website Done!
Knct Social / 02 Apr /

Error message

The file could not be created.

It’s spring-cleaning time, and you decide to declutter your home; you take an inventory of all the stuff you have accumulated and what needs to stay or go. This analogy can apply to the content audit of your website. You have spent time blogging, creating infographics, uploading video content on your website, but it’s time to see how all these elements are adding up. You need to see what stays, what needs improvement, and how to fine-tune your content marketing strategy in the future.
A content audit takes a serious look at every inch of content on the website. An audit begins with stock-taking and making an inventory followed by an analysis of the audit and then summarising and reporting.

Lessons from a digital marketing agency in Bangalore

Content audits are time-consuming and should be handled by professionals. You can seek help from a digital marketing agency to take it up. However, it is important to have clear goals of the audit. Ask yourself what you want to achieve by way of the audit. If you have clarity, it becomes easy to gather the data points either for SEO or content.

Some potential goals you can set for your content audit are as follow:

  • Content on my website that needs copywriting or editing to enhance quality
  • Content that needs to be refreshed and made relevant
  • Content that needs removal
  • Content that is ranking for different keywords, and what content that needs to be ranking for the said keywords
  • Strongest pages and weakest ones
  • Are my visitors finding the content they need? Are they taking action that is desired on a certain page?

Once you are clear about the goal, you can set your data points such as word count, call to action, comment and social media share numbers, content type (blog, landing page, article, video etc), author, tags, topics, and so on. Your data points could also be SEO-related such as page title, URL, target keywords, meta descriptions, page visits et al.

Audit and analysis

Using a variety of analytics and web-scraping tools, your expert will gather all the data and analyse it. The process of gathering and auditing will be long-drawn; the bigger the site, the longer it will take to audit it.
The different content and SEO assets will be broadly categorised into actionable tasks — keep, update, eliminate and consolidate. Depending on this list, you can fine-tune your content marketing strategy. You can get fresh posts written, old posts removed, and some updated.
The content audit expert, will at the end of the process, give you a report or summary of the audit. It tells you the exact number of pages that had a 404 error or a 301 redirect, for example. It will tell you how many pages that can be retained as they are, for instance.

Time to act
Now, armed with a wealth of insights and date, you should start implementing fresh strategies. Ensure you have fresh content that aligns with your visitors’ journey and keep them hooked. A content audit is not about pruning and elimination; it’s about consolidation and conversion.

Stay Updated

Enter your e-mail address below.


Recent Post


Human beings, it has been conclusively proved, are visual learners.


Most digital marketers understand today that it is content and content alone that drives a good o


Planning never ever goes waste but ineffective planning can cause a lot of delays and disappointm


User experience is of the highest value not just for brands and audiences but also for Google.

Popular Post

Yes, b2b marketing is rapidly evolving. But, how exactly is it evolving?
In early days, it often took years to discern certain trends. As an obvious consequence, responding appropriately to these trends took much longer than it does today. For instance, by the time some people first heard about the oil boom, the arid earth of Southern California was already milked for everything it had.
Where did design thinking begin? Well, design thinking is much older than the buzzword we coined to signify it. It begins with the architects, the artists, the philosophers and the civil planners of yore, the innovators behind complex design ideas like the drainage system of the Indus Valley Civilization
While it's easy to drift into the romantic spiel of how the internet is the last bastion of freedom in an increasingly authoritarian world (it's not-your online footprint is being tracked and CAN be used against you) let's look how your small business gets affected if you're not messianic enough about net neutrality.
When a group of four men known as ‘The Associates’ or ‘The Big Four’ took over