Often the first thing that pops up in our head when we think of a famous company
(say McDonald’s or Apple or Christian Dior) is the company’s logo.
Logo Design is everything
That little potent package of symbols and meaning ends up representing everything
you want to express about your company’s brand image, message, values and
principles. Which is why it cannot be stressed enough how crucial the selection of
your logo is. Everything about it matters -- its style, colours, design, positioning, the
words/letters used, the symbols employed etc. Often a cool logo is the difference
between a company that attracts its customers’ attention and one that fails to do so.
A logo contributes so much to a company's credibility and visibility that designing it
is, arguably, the most important first step in building the right kind of business.
Logo rules for web designers
For any logo to work, the concept of the logo, the thought behind it and its design
elements, all have to come together seamlessly.
Let us now look at some designing rules that a web designer ought to keep in mind
when coming up with a company logo.
1. Know what you want
The first step in any good logo design is knowledge. The web designer has to have a
thorough understanding of the business, the company he is making the logo for, its
brand image, its values and heritage. He also has to understand which style works
best for the activity/type of business and has to ask all the right questions before
embarking on the actual design.
Preliminary sketching, whether by hand or with the help of a software tool, is a vital
must. There must be no compromise in this step, else, the final result will be rushed
2. Size matters
When it comes to logos, size matters greatly indeed. A logo has to look good in all
sizes, and more importantly, must be visible whether on a tiny purse or on a huge
suitcase. Remember a logo can be used virtually anywhere by a company -- from
small promotional items to big billboards, posters and on electronic mediums such
as TV and the web. The best way to ensure that the logo looks good in all sizes is to
test it out right during the initial stages.
3. Use colour, but judiciously
Colours in logo can be great if used wisely. Otherwise, they can overwhelm the
customer and end up looking garish or childish. A web designer’s primary goal must
be to make the logo look professional and project simplicity and reliability through
his design. Precisely why colour schemes ought to be managed carefully and care
must be taken to never go overboard.
4. Match the style with the company
Choosing the right font and type, gradients, shadows and background depends
largely on the type of company the logo is for. Research your client and their
audience before zooming in on a particular style.
5. Keep it original
Following the rules is one thing but tweaking them a bit so that the end product is
original, quirky, fun as well as relatable is quite another. Dare to be different but
remember to tell the company's story -- express your vision but don't stray too far
from the original thought.