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Why Net Neutrality matters to us
Knct Social / 14 Apr /

While it's easy to drift into the romantic spiel of how the internet is the last bastion of freedom in an increasingly authoritarian world (it's not-your online footprint is being tracked and CAN be used against you) let's look how your small business gets affected if you're not messianic enough about net neutrality.

While nothing has been stated explicitly, without net neutrality it is implied that Internet Service Providers can create their own payments schemes for businesses and individuals. This essentially means that you'll be paying higher amounts for higher speeds. In a time where consumer experience is everything, having a slow website can be compared to thoroughly tar and feathering yourself and your small business. Most small businesses that can't afford the higher premium will be chewed out.

The crux of the issue, is however rather simple. ISPs will have the ability to dictate what content users access online. They will prioritize keeping their own vested interests in mind.  How can we expect small businesses to keep up with corporations if they can't cough up the dough to make sure they get seen and heard online? It's a classic case of David and Goliath, if Goliath was pumped up on steroids, wielding a machete and if David were a hamster. In an age where promotion means everything, companies will find it hard to make any returns on their investment for promotions because they’re busy coughing up to the ISPs to put it up in the first place! Small businesses will become all but obsolete.

Sure, most emergency services will soon be available online and that certainly requires a higher priority than a mere Snapchat exchange or even a groundbreaking investor meeting. But isn’t it up to US, the denizens of the internet, to democratically decide what data gets prioritized and what doesn’t?


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